Richmond Smiles

Overview

Richmond Smiles is a premium dental clinic in Melbourne, Australia. We redesigned their visual identity and custom-built a Next.js web application that connects directly to their booking engine, creating a seamless online patient journey.

• Legacy dental systems were causing 35%+ customer drop-offs on booking pages because of complex and unresponsive forms.
• The brand design lacked modern appeal, failing to stand out in Melbourne's competitive private healthcare sector.

• Re-imagined the brand identity with a clean, medical-grade visual system including dynamic social guidelines.
• Constructed a custom Next.js frontend integrated with their booking API to process appointments in under three clicks.

• Successfully launched the brand and portal within 3 weeks, yielding a record-breaking surge in new patient registrations.
• 100% mobile-responsive layout that scored 98/100 on Google PageSpeed Insights.