Featured Case Study

Richmond Smiles

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ClientRichmond Smiles Dental Group (Australia)

Year2025

IndustryHealthcare / Dentistry

Timeline3 weeks

RoleBrand Identity, UI/UX Design, Headless Next.js Build

Core OutcomeDental clinic rebrand + custom headless web booking platform.

Overview

Richmond Smiles is a premium dental clinic in Melbourne, Australia. CBEC Solutions redesigned their visual identity and custom-built a Next.js web application that connects directly to their booking engine, creating a seamless online patient journey.

48%

Booking Conversion Rate Increase

1.2s

Lighthouse Load Speed

35%

Bounce Rate Reduction

The Challenges

Legacy dental systems were causing 35%+ customer drop-offs on booking pages because of complex and unresponsive forms.
The brand design lacked modern appeal, failing to stand out in Melbourne's competitive private healthcare sector.

Our Solution

Re-imagined the brand identity with a clean, medical-grade visual system including dynamic social guidelines.
Constructed a custom Next.js frontend integrated with their booking API to process appointments in under three clicks.

The Results

Successfully launched the brand and portal within 3 weeks, yielding a record-breaking surge in new patient registrations.
100% mobile-responsive layout that scored 98/100 on Google PageSpeed Insights.