Bánh Mì Ngon

Overview

Bánh Mì Ngon is a contemporary F&B brand elevating traditional Vietnamese street food. CBEC Solutions created a vibrant brand identity, custom hand-drawn typography, and an eco-friendly packaging system for their franchise rollout.

• Positioning traditional street food in a premium yet accessible segment while preserving authentic Vietnamese food culture.
• Outdated packaging caused thermal loss during delivery and lacked visual consistency across franchise stores.

• Crafted a custom hand-lettered logo mark combined with traditional pattern accents and a warm color palette.
• Designed sustainable paper packaging with custom grease-resistant thermal insulation for delivery quality.

• Successfully rolled out across flagship locations, generating strong viral engagement on social platforms.
• Standardized brand guidelines enabled rapid expansion for 5+ new franchise outlets within six months.