Banh Mi Ngon

Overview

Leadoi is a dynamic B2B sales automation startup. We built their flagship enterprise portal, featuring real-time lead ingestion dashboards, custom sales pipeline visualization, and direct automated notifications.

• Manually copying lead data from multi-channel forms to spreadsheets resulted in high response latency (averaging 4 hours).
• No central database of customer touchpoints made it impossible to attribute revenue to specific marketing campaigns.

• Engineered a custom Node.js middleware to ingest, format, and route leads from Facebook, Zalo, and Webhooks instantly.
• Designed a clean React/Tailwind dashboard featuring role-based dashboards for directors, sales leads, and reps.

• Lead response times dropped from 4 hours to under 3 minutes, significantly boosting conversion rates.
• Centralized data visualization provided management with instant, clear insights on client acquisition cost.